Every enterprise counts - CellBazaar
Limited communication has always been a hindrance for performing business, especially in developing countries. In Bangladesh, the isolated and uninformed farmers and traders have little bargaining power with exploitative middlemen.
Using Grameenphone CellBazaar, buyers and sellers are able to trade goods (e.g. rice, motorcycle, electronics, etc.) through their mobile phones, bringing the benefits of information exchange, community networking and one-to-many trading to a previously unwired rural population. It facilitates the system of trading, so that the traders can gather market information for smart and informed decision-making while staying at home and grow their business. CellBazaar simply connects and empowers.
Launch Date:
July 2006
How it Works:
Grameenphone CellBazaar project is about using the mobile phone to create an electronic market place. CellBazaar users register via a simple procedure and can then post items for sale via the mobile phone or a computer. For buyers interested in purchasing items or services, the process is just as easy. A simple search through an SMS, or browsing with WAP (Wireless Application Protocol) and WEB (www.cellbazaar.com), or even through IVR (call 3838) gives access to the listed available items with their respective price and the address of purchase.
Every imaginable product is listed on CellBazaar, from poultry in Habiganj to fridges in Rangamati, opening up a world of possibilities for all involved.
Project Milestone:
- Over a million subscribers have accessed its service since its inception.
- On an average, there are 600 new postings and 90,000 hits per day.
- Received 3GSMA Global Mobile Award 2008 for "Best Use of Mobile for Social and Economic Development".
- Voted "Asian Telecom Innovation of the Year" in the Telecom Asia Awards 2008.