
Message From CEO
In 2025, Grameenphone continued to innovate across technology, product offerings, digital operations, and customer engagement, ensuring that we stay relevant and ahead in a rapidly evolving market. Grameenphone’s future is AI-led, and this year we moved from exploring AI to putting it to work across the organisation, responsibly and with real impact. Customer-centric innovation and value creation continued to define every strategy and initiative.
Yasir Azman
Chief Executive Officer (CEO)

Message From Chair
2025 was a year of steady progress for Grameenphone, following a period that tested resilience across both the industry and the broader economy. While challenges persist, there are encouraging signs of recovery. Grameenphone made a decisive shift toward becoming an AI-Native Telco Tech company with the launch of Grameenphone’s flagship AI & I programme. This signals our focus on the evolving needs of our customers and desire to elevate customer experience by embedding AI across the organisation.
Jon Omund Revhaug
Chair

Message From CEO
In 2025, Grameenphone continued to innovate across technology, product offerings, digital operations, and customer engagement, ensuring that we stay relevant and ahead in a rapidly evolving market. Grameenphone’s future is AI-led, and this year we moved from exploring AI to putting it to work across the organisation, responsibly and with real impact. Customer-centric innovation and value creation continued to define every strategy and initiative.
Yasir Azman
Chief Executive Officer (CEO)

Message From Chair
2025 was a year of steady progress for Grameenphone, following a period that tested resilience across both the industry and the broader economy. While challenges persist, there are encouraging signs of recovery. Grameenphone made a decisive shift toward becoming an AI-Native Telco Tech company with the launch of Grameenphone’s flagship AI & I programme. This signals our focus on the evolving needs of our customers and desire to elevate customer experience by embedding AI across the organisation.
Jon Omund Revhaug
Chair
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To anchor our organisational direction for the future, Grameenphone undertook a holistic refresh of our purpose and values. The purpose – With you, for a safer and smarter tomorrow - reflects our role as a trusted provider of critical connectivity and digital solutions, enabling progress and security for communities. It’s about going beyond connectivity to create a meaningful impact.
Our strategy is designed to maximize investment impact, deliver sustainable revenue growth, EBITDA expansion, and generate strong cash flow by creating meaningful value for customers.
Growth is at the core of our strategy, driven by quality customer acquisition, expansion of the high‑value base, scaling B2B and adjacent businesses to unlock sustainable value.
We are building a digital ecosystem that delivers seamless, personalized experiences and inspires Digital Optimism across Bangladesh strengthening trust, relevance, and long‑term customer loyalty.
Our BEM strategy focuses on navigating persistent challenges, resolving disputes effectively, and advancing meaningful ESG initiatives to ensure responsible, sustainable, and compliant business growth.
We aim to sustain leadership in network quality, reliability, and efficiency while continuously expanding capacity to meet rapidly growing data demand and evolving customer expectations.
AI is embedded across our operations to transform customer service, distribution, personalization, network experience, and organizational agility—driving efficiency, scale, and innovation.
We are building an AI‑augmented, future‑ready workforce by strengthening leadership capability, accelerating agility, and enabling continuous learning to succeed in a rapidly changing environment
Growth is at the core of our strategy, driven by quality customer acquisition, expansion of the high‑value base, scaling B2B and adjacent businesses to unlock sustainable value.
We are building a digital ecosystem that delivers seamless, personalized experiences and inspires Digital Optimism across Bangladesh strengthening trust, relevance, and long‑term customer loyalty.
Our BEM strategy focuses on navigating persistent challenges, resolving disputes effectively, and advancing meaningful ESG initiatives to ensure responsible, sustainable, and compliant business growth.
We aim to sustain leadership in network quality, reliability, and efficiency while continuously expanding capacity to meet rapidly growing data demand and evolving customer expectations.
AI is embedded across our operations to transform customer service, distribution, personalization, network experience, and organizational agility—driving efficiency, scale, and innovation.
We are building an AI‑augmented, future‑ready workforce by strengthening leadership capability, accelerating agility, and enabling continuous learning to succeed in a rapidly changing environment
Growth is at the core of our strategy, driven by quality customer acquisition, expansion of the high‑value base, scaling B2B and adjacent businesses to unlock sustainable value.
We are building a digital ecosystem that delivers seamless, personalized experiences and inspires Digital Optimism across Bangladesh strengthening trust, relevance, and long‑term customer loyalty.
Our BEM strategy focuses on navigating persistent challenges, resolving disputes effectively, and advancing meaningful ESG initiatives to ensure responsible, sustainable, and compliant business growth.
We aim to sustain leadership in network quality, reliability, and efficiency while continuously expanding capacity to meet rapidly growing data demand and evolving customer expectations.
AI is embedded across our operations to transform customer service, distribution, personalization, network experience, and organizational agility—driving efficiency, scale, and innovation.
We are building an AI‑augmented, future‑ready workforce by strengthening leadership capability, accelerating agility, and enabling continuous learning to succeed in a rapidly changing environment

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