Grameenphone has partnered up with UNICEF Bangladesh to provide SMS connectivity to U-Report platform (16629) for free. This is an effort to encourage young citizens’ participation for social cause, especially the young segment of the country. The biggest development organizations are expected to roll this out in their network to fetch data directly from young volunteers from all across the country. The service was launched on 31 July 2018 at a national event hosted by Ministry of Women and Children Affairs of Bangladesh.

The U-Report is a platform to run polls on various community issues across the country. The polls are targeted to young people who want to be involved in social good. It gives them a platform to be a part of a greater initiative around disaster preparedness, gender-based violence, nutrition, civic engagement, etc. This tool helps UNICEF connect with target communities and collect information that will aid in taking the right measures for communities in different regions. Grameenphone is providing SMS connectivity to its subscribers for the U-Report, completely free of charge, mobilizing young users to contribute in social causes. These young users will then become ambassadors of change in their communities around the issues related to UNICEF’s supported causes.

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