Grameenphone’s Unique Celebration of International Day of the Girl Child

Oct 18 2023

Girls Takeover: Young Girl Becomes GP’s Symbolic CEO for the Day

Young Maleka’s leadership to inspire millions

[Dhaka, October 18, 2023]: In a celebration of the immense potential and power of girls worldwide, Grameenphone, leading telecommunications services provider in the country, proudly collaborated with their global sustainability partner, Plan International Bangladesh, for the International Day of the Girl Child. The initiative aimed to empower and inspire young girls by giving them a unique opportunity to step into leadership roles and gain insights into various industries.

As part of this inspirational campaign, Maleka, a talented 17-year-old girl from the outskirts of Dhaka, had the opportunity to symbolically take over GP CEO’s position at Grameenphone's head office, GPHouse. Maleka stepped into the shoes of Yasir Azman, the Chief Executive Officer of Grameenphone, for a day, symbolizing the potential and aspirations of young girls in Bangladesh. During the event, Maleka was welcomed by Yasir Azman and integrated into Grameenphone's Senior Leadership Team. She was given an exclusive opportunity to delve into the telecommunications industry, gain insights into how Grameenphone operates as a business leader in technology, and meet with Sayeda Tahya Hossain, Chief Human Resources Officer (CHRO), Grameenphone to get tips on career growth.

This remarkable takeover was not just a singular event but part of a broader global initiative by Plan International. The campaign sought to celebrate and recognize the incredible potential of girls by having them take over senior positions across various fields, including business, media, technology, and politics across the country.

On this occasion, Grameenphone Chief Executive Officer (CEO) Yasir Azman said, “It was great to participate in the Girls Takeover programme with support from our partner Plan International. We believe that gender should never be a barrier to success, and we’re keen to create awareness, positivity, and help break down barriers so that women can move forward and take up leadership roles in different capacities. Initiatives like this spark positive conversations and demonstrate action.”

Maleka , enthralled at the Grameenphone cockpit, said, “This takeover experience has boosted up my level of confidence and knowledge extensively. I will share my experience and learning with the girls of my community to have higher aspirations to reach for leading platforms in the society. I am immensely glad and honored to be a part of this incredible moment that Plan International and Grameenphone made true with this joint initiative. We must have faith that we have the potential to lead, innovate, and create positive change in our world.”

Nishath Sultana, Director - Policy, Advocacy, Influencing and Campaign, Plan Internation Bangladesh (PIB), said, “Through Girls Takeover, we empower the leaders of tomorrow, and together, we're rewriting the future. Let's support and amplify their voices, because when girls lead, the world flourishes. Let's celebrate the limitless potential of every girl, and work together to create a world where they can thrive, lead, and inspire."

Since its establishment, Grameenphone has taken significant steps towards women empowerment in Bangladesh through various innovative solutions. The commitment extends to their internal workforce as well, where the organization has made impressive strides in achieving gender balance. The organization employs a structured approach, emphasizing agile planning, extensive female recruitment, and targeted skill-building programs, particularly for female talents acquired and nurtured through programs like Next Business Leaders, Platform SHE, and GP Academy.