#BangladeshChallenge- the objective of the campaign is to encourage youth of Bangladesh to mark emergency and necessary locations known to them. Through this initiative, we will ask people to mark - pharmacies, hospitals, clinics, recharge points etc. or any other important category/landmarks in the Google map and Open Street map or Bangladesh Challenge’s website through a registration process. In this lockdown situation, it will help people to get engaged for a greater national cause and to fight COVID-19 by getting emergency supplies using the map. It was launched on April 08, 2020 and will continue toll 30th April .
Currently all micro level information on the map are not readily available nationally. As a result, in case of emergency services by Government/Private sector/NGO and others in any localities are difficult to provide. By having these information marked in the maps can help deploy local solutions in a faster way and hence A2i with us and other partners has launched this initiative to engage the Bangladeshi youth to give locality based useful establishment's input in Google map/ Open Street map/ https://www.bangladeshchallenge.com/ website which can come handy in providing local services using local resources in the current COVID-19 situation.
As a proposition, it is relevant and synced with the core of our brand, empowering our people to mark their locality and that is why we also wanted to associate with the initiative. Also, this is a pure reflection of create together while we work on building our reputation in association with the Government stakeholder – A2i. #BangladeshChallenge campaign communications will be driven with the flavor of nationalism in line with our brand story of ‘Possible’, reaching out to youth and others across the country. An internet pack is also introduced to encourage people to take part in this: 512 mb regular internet and 512 mb bioscope at 39 tk-validity 3 days pack. To activate dial *121*3470# or click here.
In the initiative there will be different contributors, mainly segregated into - Organizer and Partners; A2i, Grameenphone, Preneurlab, Youthhub, Bangladesh Scouts will be the organizers of the initiative and Google developer group, local guides Bangla, Google crowdsource, Women techmakers, Google business group, Open Street community will act as partners.